From Talk to Action

A Proposed Framework to Measure Online and Social Tools for Audience and Community Engagement

Can social media be measured? It can - and it's about much more than just sentiment measurement and conversation. Download these ten measurements to get you started with understanding:

• How your social media programs should be structured
• How much you should investment in social networks and other tactics
• The role that search, email, and mobile play in your social programs
• How intelligence and customer feedback can be delivered
• The role of spreadable content in measurement

Tested with organizations like Bell, Autodesk, HP, Intel, Coca-Cola, TD Canada Trust and more, these measurements will help you improve the effectiveness of your social media efforts, whether you're just starting out or a sophisticated practitioner.

Please complete the form to download this framework.

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I want to:
 Generate more leads
 Get better intelligence on customer needs
 Measure social media
 Develop a customer community
 Turn expertise into content

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