Social Media Measurement and the Retained Visitor
March 10th, 2009Companies spend millions bringing traffic to their websites. But only 5-15% of your audience is ever going to be ready to conduct a transaction or indicate they’d like someone to call them off a first visit. So what happens to that remaining 85-95% of visitors, who may be looking for information or conducting research?
Currently most organizations do a poor job of understanding what people are trying to do when they come to their online properties. Are you asking your visitors to fill out complex forms or join your social network so you can continue to communicate with them? Make it easy and make it convenient, and you’ll get the chance to continue to talk to them. Read the rest of this entry »
RSS
Subscribe by Email
