Attention, Relevancy and the Online Buying Arc
April 16th, 2009I was having dinner recently with some very smart internet people and talking about methodologies and approaches, and the importance of information in the internet experience. One of them said to me “People don’t want all that stuff, they want fun experiences, not information.”
What he really meant was “they don’t want advertising”.
And it’s true, advertising is generally unwanted, unless you are in advertising or marketing and consume it for professional reasons, if you’re a pop culture junkie and enjoy how advertising reflects the state of a society, an economy, its values and mores, OR – you have a need for the product or service that is being advertised. If you’re planning a vacation to Los Cabos, information on Los Cabos is highly relevant and interesting to you, and something you would likely act on.
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