Disintermediation, old wine and new bottles
March 3rd, 2009A word we’ve been thinking about a lot at Sequentia Environics recently is disintermediation. It’s happening everywhere. The social web has made it possible to go direct to customers for everything from transactions, to insight, to content.
Music has been through the convulsions. Publishing is experiencing it now. What industry is going to be next to experience the shift of disintermediation? The recession may be what pushes old advertising models into obsolescence. The power of interest-targeted advertising (search) and direct to consumer communications (through digital tools and channels including social media) are changing the way that companies communicate with their customers and prospects. Read the rest of this entry »
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